The Simple Way To Build A Stellar Personal Brand At Work

What do people think about you when you're not in the room? If you're not careful, they won't think of anything at all. Or even worse, they'll think poorly of you.

In the professional world, your reputation and personal brand matter a lot. They work for you even when you're not present. It's a prime example of a high-leverage activity, where the rewards vastly outweigh the effort you put in. Let me explain exactly how to cultivate them.

Understanding Brand and Reputation

Your brand is how you present yourself to others, while your reputation is how others perceive you. Think of Apple: its brand consists of its logo, sleek stylish lines, brushed aluminum, and minimalist design. Its reputation is as a company for creative folks and tech enthusiasts who are willing to pay a premium for well-designed products that may become obsolete in a few years. Your brand is symbolic of your reputation.

Building Trust: The Foundation of a Good Reputation

To have a good reputation, you must earn trust. The…