The Secret Sauce of Amazon's Execution

It’s not a tool or a process. It’s a specific mindset about agency that changes everything.

You ever see a below-average-looking man with an absolute stunner of a woman? Or an average-looking woman with a gorgeous man? And you ask yourself, "How did THAT happen?"

The answer has nothing to do with secret wealth or hidden talents. The answer is almost always agency.

That person didn't accept the circumstances they were handed. They didn't sit around waiting for the world to come to them. They rejected the reality they were "supposed" to have and decided to create the one they wanted. They acted.

Nobody lands someone "out of their league" by playing it safe. Acting requires developing a thick skin. It means willingly putting yourself into uncomfortable situations and starting difficult conversations. It’s the understanding that an extraordinary prize often has a steep price tag called rejection, and having the courage to pay it.

This is because high-agency people are gravitational. Their ability to create momentum and overcome obstacles is a rare and attractive quality that pulls o…