The Polymath Advantage: Why Being Unique Beats Being the Best

The Category-of-One Strategy: Building Your Anti-Copy Protection

Forget being the best.

That's right. I'm telling you to abandon the pursuit that drives most high-achievers.

Because being the best programmer/marketer/designer/manager is a losing game. There will always be someone more talented, more dedicated, or simply luckier than you.

Instead, I want to share the strategy that actually works: becoming the only.

The only person who combines your specific set of skills, experiences, and perspectives in a way that makes you not just valuable—but irreplaceable.

The Problem With Excellence In One Dimension

For years, I've talked about strategies to stand out. About being outstanding in a specific dimension. And there's truth to that approach—specialization creates obvious value, but it also creates an obvious target.

When you're a specialist, you're competing directly with everyone else trying to climb the same ladder. T…