The 'Competing Priorities' Trap: Why Important Work Never Gets Done

A simple calendar exercise that reveals what we're really avoiding

I have a coaching client who is struggling to get to the next level. To me, the reason is clear as day, but she couldn't see it herself.

Let's call her June to protect her identity. June is very motivated to get promoted. We've identified two areas where she needs to grow. In Amazon terms, we would label them "Dive Deep" and "Think Big." Essentially, she…